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The swing you keep asking about

You keep telling me you want this swing. So here is everything in it.

I'm 41. I don't practice. I hit a 7-iron 95 to 105 mph and a driver 118 to 130, which is faster than the average player on the PGA Tour does it, and I do it with no loop at the top and nothing going through my head. That combination is not supposed to exist. Here is the whole thing on video, and the four moves that produce it.

Show me what's in it
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118–118
mph driver
95–95
mph 7-iron
Zero
swing thoughts
One
plane, no loop
Two swings, back to back · slowed
The anomaly

A 41-year-old who doesn't practice should not be swinging faster than the Tour.

This is the part people react to before they understand it. Put my numbers next to the published averages and the gap is not small, and it is not in the direction you would expect. I am not stronger than a tour player. I am not younger. I am not in the gym. The speed is coming from somewhere else, and that somewhere else is the whole argument.

Reference figures: PGA Tour driver clubhead speed averaged about 116 mph across the 2025 season, and Tour 7-iron clubhead speed sits near 90 to 92 mph on TrackMan data. The average male amateur drives at roughly 93 mph, and men in their forties typically run 90 to 98 mph. My numbers are launch-monitor readings from my own sessions, not a lab study.

Face on · full speed · 7-iron
The four moves

There are only four things in this swing. You were taught to fight all four.

Everything else you have been sold is a correction for not doing these. Pick one and watch it.

8× slow · the top

Freeze any conventional swing at the top and you will find the club sitting on one plane, then dropping onto a different one to come down. That drop is the loop, the single most timed movement in golf, and it is why your swing works on the range at four in the afternoon and abandons you on the first tee at eight in the morning.

Mine has no loop because there is nothing to re-route. The lead arm and the shaft start on the impact plane at address, the club goes back on that plane, and it comes down on it. Address and impact are the same picture.

Address
Address
Top
Top
Delivery
Delivery
Impact
Impact
Why it mattersEvery position you have ever been given, the held lag, the shallowing move, the flat left wrist, exists to manage a re-route that a single-plane setup never creates in the first place.

Watch the face-on view and ignore my hands completely. Watch my trail foot. The swing does not start at the top and work down, it starts at the ground and works up. I push into the right side, the earth pushes back, and that push is what turns the pelvis. Everything above it is being carried.

This is why I am not sliding and not jumping. No lateral lunge to time, no vertical leap to land. The turn happens around one fixed axis and my spine angle stays where it started.

The researchA 2025 systematic review in Sports Medicine found moderate to strong relationships between ground reaction force and clubhead speed, with skilled golfers producing peak vertical force earlier in the downswing and transferring it trail-to-lead more completely. The ground is not a detail of the swing. It is the engine.

The speed does not come from swinging hard. It comes from each link handing its speed to the next one and then getting out of the way. Ground, hips, torso, arms, club. Each one accelerates, peaks, and decelerates so the next can go faster, and the club is the only thing still speeding up when it reaches the ball.

That is the snap. Same thing your arm does when you throw, same thing a bat does, same thing a whip does. You already own this movement. Golf is the only sport that taught you to suppress it.

The researchPutnam documented this in 1993 as proximal-to-distal sequencing, the summation of speed principle: pelvis, then thorax, then arm, then club, each peak larger and later than the one before it. The pattern both maximizes velocity and reduces musculoskeletal stress. Almost no amateur produces it, because almost no amateur has been taught to.

This is the part nobody believes and the part that matters most. I do not have a swing thought. Not one. I am not checking my wrist, not counting a tempo, not holding an angle. I look at where I want the ball to go, and the swing happens. The blue line is the club's actual path: one shape going back, the same shape coming down.

That is not discipline and it is not talent. It is what is left when a movement has nothing in it that needs conscious supervision. A swing built out of ten timed positions requires ten checks under pressure. A swing built out of one sequence your body already knows requires zero.

The researchGabriele Wulf's work on attentional focus, and the constrained action hypothesis it produced, found that focusing internally on your own body mechanics actively disrupts automatic motor control, while an external focus lets it run. Related research describes internal-focus instructions triggering what it calls micro-choking episodes. Conventional instruction is almost entirely internal focus. It is teaching you to choke.
4× slow · plane traced
What it costs to own

It doesn't decay, and it doesn't bill your back.

I can go three weeks without touching a club and it is still there, because nothing in it was ever tuned. Fine motor skill, the millisecond release, the held angle, the exact face rotation, is what fades when you stop repping it. Gross motor patterns do not. Pushing off the ground and rotating around your own spine is the same category of movement as walking.

The conventional swing needs the weekly bucket because it is built almost entirely out of the things that fade. The business model is downstream of the mechanics. And it is charging your spine too: Hosea and Gatt measured compressive and shear loads at impact that can exceed eight times body weight, driven by rotating fast while bent sideways. One axis does not produce that.

Golf swing~8× body weight
Running~3× body weight

Hosea & Gatt, Clinics in Sports Medicine (1996). Amateurs load the lumbar spine harder than professionals because of poorer mechanics, not less strength. The swing you were taught is the one hurting you.

So how do you get it

You can not buy my swing. You can buy the order it was built in.

The honest version sells better than the pitch. You are not going to watch fourteen videos and swing 124 mph. Speed is partly yours and partly mine. What transfers is the pattern: the single plane, the trail-side push, the sequence, the quiet head. Everyone who has run this has gotten faster, but the thing they report first is that golf got simple.

My dad, Kevin, spent sixty-two years in golf and found this the long way, piloting it with a handful of students without ever being able to fully explain why it worked. I do AI for a living, so I put it to the machine until it could. The Axis One Method is that answer, in order, on video.

The Axis One Method

Everything that builds the swing on this page.

  • 14 video modules. The single plane, the ground push, the sequence, the release, in build order.
  • The Swing Audit. Find which link of your chain is breaking, then drill exactly that one.
  • The On-Course Playbook. How to keep it when it counts, which is where timed swings die.
  • The Mindset track. How to actually get to zero swing thoughts instead of being told to relax.
  • 30 days of virtual coachingFree until Aug 1 Real people on your real swing for your first 30 days, telling you exactly which link of your chain is breaking. Free with every purchase until August 1. The $98 is not changing, this is.Available as an add-on.
  • A personal video reply on your swing. Send yours. A real person tells you which link is breaking.
  • Lifetime access, one payment. Every module, every update, any device, for good.
Buy before August 1 and the 30 days of coaching come free. The price is not changing, the bonus is what expires.
$98 once. Not monthly, not per lesson.
Roughly what you would pay for one hour with a pro.
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It is not just my swing

Over 100 golfers have run this. None of them are 41-year-old AI guys.

102 → 76
“Three weeks. Drills in my living room, not a single bucket on the range. Then I shot 76 on the nastiest track in North Carolina.”
Grant B. · Charleston, SC
107 → 69
“One year of golf, best ever was 107. Three months on the method and I shot 69. Strangers on the range ask if I'm a teaching pro.”
Colin B. · Fort Lauderdale, FL
+20 yards at 71
“Fifty years of golf. Two grand on lessons that made it worse. Ten minutes with the method and I'm drawing my 8-iron twenty yards further.”
Mike · 71 years old, nearly quit
Zero range time
“Work ate my whole week. Not one range ball for seven days. Did the drills in my living room. Day eight, lowest score of my life.”
Reagan · home drills only
Not ready to buy?

Then read the case first. It's free.

Golf's Great Lie is the ninety pages behind everything on this page: why the swing you were taught needs a support staff you were never given, and the research the instruction industry walked around. About a 45-minute read.

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Straight answers

What people ask after watching this.

Am I going to swing 124 mph?

Probably not, and I am not going to pretend otherwise. Some of that number is the pattern and some of it is me. What I will tell you is that everyone who has actually run this has gained speed, because most golfers are not slow, they are leaking. You are currently spending a large amount of your energy on a re-route and a compensation. Take those out and the speed shows up on its own.

I already have a swing that works. Do I have to blow it up?

You are not adding something, you are removing things. That is why most people feel the change the same day rather than losing a season. If your swing already works, this usually reads as your swing getting quieter and more repeatable rather than getting replaced.

Isn't this just the single-plane swing that already exists?

The single plane is one of the four pieces, and no, it is not new. What is new is the rest of it: the trail-side ground push, the sequencing, and above all that the whole thing is engineered to need no conscious supervision. Plenty of people teach a one-plane setup and then bolt ten timed positions on top of it. That defeats the entire point.

I'm in my sixties with a bad back.

Then you are the exact person this was built for. The eight-times-body-weight lumbar load comes from the swing you were taught, not from golf itself. Rotating on one axis removes the opposing torques. Mike started at seventy-one and gained twenty yards on his 8-iron.

Do I need a range, a net, or a launch monitor?

No. Ten feet of wall and one wedge. That is deliberate, not a compromise: a gross motor pattern is built by repeating the pattern, not by hitting balls. Reagan never touched a range for a week and shot the lowest round of his life on day eight.

Where do those swing speed numbers come from?

My own launch monitor sessions, reported as a range rather than a single flattering number. The comparison figures are published averages: PGA Tour driver clubhead speed around 116 mph for the 2025 season, Tour 7-iron near 90 to 92 mph, average male amateur around 93 mph with the driver. I am an amateur with a day job, so treat my numbers as one person's readings, not a peer-reviewed study.

One decision

You have watched the swing. Now go build it.

Everything here came out of one idea: your body already knows how to do this, and a century of instruction taught you to override it. $98, once, yours for life. If golf is not easier in sixty days, I refund you and you keep the whole thing.

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